Marketing and promoting a Nail Salon, Spa and Clinics is very important in attracting customers and boosting its revenue. To execute effective marketing strategies for Salons, choosing appropriate tactics and implementing campaigns sensibly to yield customer satisfaction and establish the Salon’s credibility are vital. In this article, RICH will share 8 easily implementable marketing ideas for Nail Salons that bring surprising effectiveness.
1. Verify and display your business on Google Maps
First of all, you need to create a free Google Business Profile. This is Google’s free business listing service for local businesses. Google Business Profile listings are the businesses that show up at the top of Google search results alongside the map. For example, if you searched for ‘salons near me’ in Google, a map with local salon businesses would show up near the top of your search results.
After creating an account, you will go through the business verification process – a step to verify the accuracy of your business information. During the verification process, you need to provide relevant documents such as a business registration certificate, photos of the Salon storefront or interior. Typically it takes about 2-7 days for Google to verify and approve your account.
Once verified, you can start adding details about your Salon such as address, phone number, business hours, website. To make an impact, you should also upload photos of the salon interior and storefront.
Making your nail salon stand out on Google Maps not only helps customers easily find you, but also increases your business credibility. Customers highly trust information on Google Maps.
2. Creating a processional website
Building a website for a Salon is becoming more and more necessary, even essential for any Nail Salon, Spa or Clinic. Because a website will help you enhance brand awareness and grow customers significantly. Your website is the first impression that potential customers have of your business.
With a website you can widely promote your Salon to the masses, overcoming any barriers of distance. The number of potential customers that can be accessed on the internet is unlimited. Studies reveal that over 90% of individuals prefer to search information on Google before engaging with a business. Therefore, having a website will help bring your Salon closer to target customers.
If you need a professional for your Nail Salon, Spa and Clinic, get in touch with RICH today for professional assistance.
3. Gift cards and vouchers program
Gift card campaigns are one of the effective marketing methods to help your Salons attract potential customers. Your Salons can custom design gift card templates with specific contents such as discounts on services or free services on the next visit, vouchers to purchase products sold at the Salon. The highlights of a gift card need to have full contact details of the Salon such as phone number, address, fan page, etc.
Diverse package deals are very necessary to attract and retain customers for your business. Salons need to research the demand for complementary services to enhance customer experience as well as increase service revenue at all times.
Your business should print an appropriate amount of gift cards and distribute them in crowded areas nearby to grab the attention of many potential customer groups. Or give them to customers using services at the salon. Recipients will use the gift cards to experience the Salon’s services. After using, if satisfied with the quality and service, they will come back and refer the salon to friends and relatives.
In addition to gift cards, it’s good to include some fliers, catalogs to provide more detailed introductions of the Salon’s services. Sometimes we can give out some small souvenir gifts for customers such as pens, notebooks, etc.
4. Attracting service combo
Diverse package deals are very necessary to attract and retain customers for a business. Salons need to research the demand for complementary services to enhance customer experience as well as increase service revenue at all times.
For example, there could be service packages specifically for VIP customers, middle-aged customers or brides preparing for weddings, regular care packages, basic packages, premium packages…. Each package would include core services with special discounted pricing. In addition, occasionally salons can offer promotional packages for holidays and festivals to attract shopping customers during those special times.
Importantly, Salons need to update the list of these service packages on their website, social media so that customers can easily access and choose. In the physical store, impressive banners and displays should be designed so that first-time visitors can save time choosing services and take advantage of the salon’s recommended packages.
5. Exploiting social media extensively
Social media is an important channel. Platforms such as Facebook, Instagram, Youtube, or Tiktok can help nail salons increase brand awareness and reach millions of potential customers.
Nail salon should create official social media accounts on suitable platforms. Social media is a channel to use paid advertising tools, and the large user base can interact incredibly positively, helping to deliver content to the right target audience. Additionally, salons should regularly schedule content such as service images, technology updates, and post attractive promotional programs to attract interested customers and encourage interaction. This is an effective way of free marketing on social media.
6. SMS Marketing – Remarketing Strategies
To grow on the idea of utilizing SMS marketing to retain customers for your Salons, RICH suggests some effective campaigns commonly used by these businesses that redeem positive results. SMS marketing continues to be a trusted form of message reception for many individuals. Therefore, your Salon should gather phone numbers from loyal customers right from their first visit to the spa and store them in a customer database. Utilizing the POS system can assist in efficiently managing and crafting SMS messages to nurture your customer relationships.
7. VIP Memberships and Loyalty Programs
Membership card programs that can be utilized, tailored to various customer tiers, suitable for different Salon models, effectively fostering customer loyalty and increasing return rates for services. Segmenting memberships into different tiers such as VIP, Diamond, etc., based on service usage to offer attractive incentives tailored to each customer group.
Members will enjoy benefits such as 10-20% discounts on monthly services. Additionally, they can accumulate points to redeem free gifts after a certain period. Establish clear and transparent criteria for customers to upgrade their membership cards, such as accumulating spending at the Salon to reach a specific tier.
8. Referral Programs
Leverage the power of word-of-mouth marketing by implementing referral programs. Encourage existing customers to refer friends, family, or colleagues with incentives such as discounts or complimentary services for both the referrer and the new clients. This not only expands your customer base but also strengthens customer loyalty.
If you are considering using a merchant service, POS system or Marketing solution for your business, reach out to RICH at 775-438-7424 for advice to choose a system that suits your needs and budget!
